execute distribution package for any user

I'm trying to execute a distribution package for any user that logs on to a machine.  The distribution package sets power settings for the user - screensaver timeout, forced screensaver etc.  The package works for the first user who logs in but if another user signs in to the same machine the package doesn't run because it has already been executed for this machine.

Is there a way to force this package to always install or a different way I'm not thinking of?  The distribution package a .bat file that creates registry keys for the HKCU

Thanks.